REVIEW OF THE 2018 SUMMIT
The Fullerton Hotel in Singapore once again hosted the Norway-Asia Business Summit. Political and business leaders spoke alongside disruptors and innovators highlighting the rapidly changing business landscape. Despite the unique backgrounds and approaches of each, everyone agreed, Norwegian businesses need to be in Asia. From the moment H.E. Ms Anita Nergaard, Ambassador of Norway to Singapore, welcomed guests to the closing ceremony where it was revealed China would host
the Norway-Asia Business Summit in 2019, the two days provided insights into the opportunities available in the region. The maritime and marine sectors remain the cornerstones of the partnership between Norway and Asia. However, these are not the only industries that can thrive. Digitalisation and innovation is making it easier for most Norwegian businesses to compete on a global scale. And this opportunity is no longer limited to the corporate heavyweights. Smaller Norwegian companies and
even startups can compete in Asia, something that was unheard of as recently as five years ago. Several speakers touched on the fact Norwegian firms had quality products, services and innovations, but simply need to get them out to the world. Another exciting development to come from the summit was H.E. Mr Per Sandberg, Minister of Fisheries, proclaiming Norway and Asia’s partnership was only beginning. However, only those businesses active in the region are going to benefit from future growth.