Inspiring a Premium Colour Journey
Jotun has been operating in Thailand for 55 years now. The company initially focused on industrial coatings solutions before introducing decorative paints years later. With the local market evolving rapidly, becoming the country’s leader in the latter means the brand must understand the role the home plays and what consumers require. “These days, Thai consumers […]
Big in Japan
Japanese restaurants worldwide proudly serve Norwegian salmon these days. That wouldn’t have happened without some innovative marketing 35 years earlier. The Norwegian government and the country’s seafood industry launched Project Japan in 1986, focusing on doubling exports to Japan over a three-year period. It would be easy to assume these efforts were a rousing success […]
