Thanawat Watanarotkajorn is a digital transformation and marketing professional with 17 years of experience in the agriculture business.
As Yara Thailand’s Senior Manager for Digital Growth and Commercialization, Thanawat is responsible for the commercialisation and user acquisition of digital solutions, tailoring digital offers to different markets and customers, and implementing go-to-market strategies.
Prior to joining Yara, Thanawat has previously worked for 16 years at Syngenta, also an agricultural science company. He has progressed through different roles, which included Digital Transformation Manager, Digital Marketing Manager, Marketing Service Manager, and Channel & Operations Manager. Earlier in his career, he also worked at Philips Electronics (Thailand), Gillette (Thailand), and Thai Pure Drinks in marketing roles.
Thanawat holds a Master of Business Administration (MBA) from Johnson & Wales University and a Bachelor of Business Administration from Assumption University.